The Board of Appeal (CvB) has confirmed the ruling of the Advertising Code Committee (RCC) about the misleading anti-palm oil marketing of Dutch margarine brand The Flower Farm (TFF). Last month, the RCC ruled that the campaign for the new margarine brand was misleading, inaccurate and indiscriminate. TFF appealed against part of the ruling. They have now lost that appeal on all points. The Board of Appeal ruled in favor of the European Palm Oil Alliance (EPOA) again and with additional arguments. TFF acts contrary to both the Dutch Advertising Code and the Environmental Advertising Code, and must adjust all packaging, television commercial, video, social media messages and website.
Verdict Board of Appeal Dutch Advertising Code Committee (Dutch)
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