EPOA Press release: anti-palm oil campaign The Flower Farm misleading

The Dutch Advertising Code Committee (RCC) is of the opinion that the anti-palm oil campaign of the new margarine brand The Flower Farm is misleading, inaccurate and indiscriminate. The Flower Farm acts contrary to both the Dutch Advertising Code and the Environmental Advertising Code, and has to adjust packaging, television commercial, video, social media messages and website.

The RCC agrees with the European Palm Oil Alliance (EPOA). EPOA had filed a complaint about how the new Dutch margarine brand The Flower Farm responds to the need of consumers to make sustainable choices. 

Press release EPOA English

Press release EPOA Dutch

Press release Solidaridad English

Press release Solidaridad Dutch